The Philanthropic Vortex: Engaging Physicians and Their Grateful Patients in Higher Levels of Successful Philanthropy
Available On Demand
Originally presented January 16, 2019
- George F. Maynard, FAHP, Senior Principal, Accordant Philanthropy
Back in the day, hospital campaigns were the result of a hospital board decreeing that philanthropic funds were needed to provide capital for a new building. That decision often resulted in a hospital board member or foundation chairman agreeing to head the campaign and work with the hospital’s development officer or foundation director and his or her staff. Likely physicians were not involved. Subsequently, a group of community leaders began calling on identified businesses and people with means to seek contributions. And when a capital campaign for another organization in town began, the same process and usual suspects were involved there, too, often a quid pro quo response to fund raising.
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