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The Psychology of Giving: A Journey Inside the Mind of Your Donor

Available On Demand
Originally presented March 11, 2015


  • Leah Eustace, ACFRE, Good Works
  • Scott Fortnum, MA, ACFRE, Executive Director, The Living City Foundation
What if you could spend a couple of hours inside your donor's head? What if you knew how she thinks and what she thinks? Would you become a different fundraiser? You know you would. Join Leah Eustace and Scott Fortnum as they take you inside the mind of the donor. Find out how emotion overrules reason. How impulses are created. How lightning-fast thoughts and images can drive decisions. You'll come away with new tools and a new donor understanding. You'll never, ever see your donors the same way again.


AHP Members: Free
Non-members: $99
Register Here