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Trends in Annual Giving: Practical Approaches to Meeting Your Institution's and Donors' Needs

Available On Demand
Originally Presented June 17, 2015


  • Ann Thompson-Haas, MA, MBA, FAHP, Principal and Lead Consultant, Larkwood Consulting, LLC
Annual Giving for healthcare organizations is changing rapidly, driven by donor preferences, competition, and institutional expectations. This session will present the most important annual giving trends today and what they mean for the typical program. Specific action steps will also be provided and will address how-to strengthen revenue, improve donor loyalty, and use annual giving to grow a pipeline of prospects for major and planned gifts.


AHP Members: Free
Non-members: $99
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