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What Should I Do With My Campaign: Responding to COVID-19

Available On Demand
Originally presented April 7, 2020


  • Donna Budak, FAHP, CFRE, Vice President, Service Line & Strategy, AMITA Health and Dean, Elements of Major Gifts, AHP Madison Institute
  • Douglas A. Dillon, CFRE, Chief Executive Officer, Jerold Panas, Linzy & Partners, and Dean, Major Gift Initiatives and the Campaign, AHP Madison Institute 
  • Ashley C. Nall, CFRE, Assistant Director, Program Major Gifts, Johns Hopkins All Children's Hospital Foundation and Associate Dean, Major Gift Initiatives and the Campaign, AHP Madison Institute


  • Alice Ayres, MBA, President and CEO, Association for Healthcare Philanthropy

Major fundraising campaigns require considerable planning, goals that are carefully crafted and tested, and long-cultivated donor relationships. So what happens when an unexpected crisis, like COVID-19, collides with your campaign plan?
Join three members of AHP's Madison Institute faculty as they share advice and best practices for organizations that are planning or are in the middle of campaigns. Whether you're conducting a feasibility study, in the quiet phase, or in the middle of a public push, you'll find ideas and solutions to help you navigate these challenging times.


AHP Members: Free
Non-members: Free
Register Here