Development Primer

If you're new to healthcare development (under five years experience), or are support staff and board members in need to understand the elements of healthcare development, this course is for you. 

AHP Development Primer Logo

The Fundamentals of Healthcare Development

This fast-paced, fundamental course focuses on the basic elements of healthcare philanthropy and the role of development in a healthcare organization. This workshop reviews major areas of healthcare development, including: major, planned, and annual giving; capital campaigns; policies; finance; marketing; and many other topics. The course is highly recommended for those new to healthcare development (with less than five years experience), and for support staff and board members who need to understand the elements of healthcare development. 

The Development Primer is currently available as an on-demand online course. It will also be offered in-person at future AHP conferences.

 

Available On Demand

Register for the on-demand Development Primer to watch the sessions on your schedule, without the time and travel cost typically required for an in-person event.

The course consists of seven hour-long sessions, which provide a full introduction to healthcare fundraising:

Part 1: Engage Donors in Meaningful Relationships + Today's Fundraising Environment
Part 2: Know and Navigate Your Organization + Grateful Patient Fundraising
Part 3: Master Fundraising Practice #1: Storytelling + Annual Giving Goals and Approaches
Part 4: Master Fundraising Practice #2: Major and Planned Giving Goals and Approaches
Part 5: Master Fundraising Practice #3: Making the Ask and Stewarding Major Gifts
Part 6: Master Fundraising Practice #4: Campaigns and Initiatives
Part 7: Manage Your Program, Your Team, and Your Career 

Earn up to 7.0 CFRE continuing education points for completing the Development Primer.

Register

 

Registration Rates

AHPrime members: $345
AHP members: $395
Non-members: $595

Please allow up to one business day after registration for AHP staff to create and provide your credentials to access the course.
  

On-Demand Course Faculty


The on-demand AHP Development Primer is taught by four accomplished faculty members:


Ann Thompson-Haas, MA, MBA, FAHP
Chair, Primer Committee
Principal and Lead Consultant
Larkwood Consulting, LLC

 

Dorothy A. Allen, FAHP
President & CEO
Allen Resource Strategies

 

Theresa Pesch, RN
President
Hennepin Healthcare Foundation

 

Nicole McCahon, FAHP, CFRE
Vice President, Philanthropy
William Osler Health System Foundation

 


Acknowledgements

It is with sincerest gratitude on behalf of AHP’s membership, that I thank the team that have refreshed and reimagined the AHP Development Primer. This group brought their expertise in adult learning, instructional design, and philanthropy to their true love of teaching to create a modernized introductory course for those entering the world of healthcare philanthropy. 

Alice Ayres, MBA
President & Chief Executive Officer
Association for Healthcare Philanthropy

A special thanks to the Primer Committee:

Ann Thompson-Haas, MA, MBA, FAHP
Chair, Primer Committee
Principal and Lead Consultant
Larkwood Consulting, LLC

 

Dorothy A. Allen, FAHP
President & CEO
Allen Resource Strategies

 

Michelle Campbell, FAHP, (HM) FIA
President and CEO
St. Joseph’s Healthcare Foundation

 

Theresa Pesch, RN
President
Hennepin Healthcare Foundation

 
Special assistance in developing Canadian content provided by:

Ian M. Fraser, MBA, FAHP, FCEP
Legacy Advisor & Estate Planner 
PhilanthroPlan