Great artists live by Picasso's famous words "good artists copy; great artists steal" – and savvy healthcare fundraisers should too! In this interactive session, we'll explore 10 digital fundraising tactics that are crushing it in other nonprofit sectors and break down exactly how to adapt them for your organization. From messaging that moves donors to conversion-boosting design tweaks, you'll walk away with concrete ideas you can implement today. And bring your toughest creative challenges – we'll workshop solutions together live during our conversation.

Presenters:
Gwen McGarry
Senior Vice President, Creative
M+R Strategic Services

Libbie Hayward
Director of Direct Response
Memorial Sloan Kettering Cancer Center