The Fundamentals of Healthcare Development
This fast-paced, fundamental course focuses on the basic elements of healthcare philanthropy and the role of development in a healthcare organization. It covers all the major areas of healthcare development, including: major, planned, and annual giving; capital campaigns; policies; finance; marketing; and many other topics.
The course is highly recommended for professionals with less than five years experience in healthcare philanthropy, and for support staff and board members who need to understand the elements of healthcare development.
The Development Primer is available as an on-demand online course and in person at Convene Canada and the AHP International Conference.
About the Course
The on-demand course consists of seven hour-long sessions, which provide a full introduction to healthcare fundraising. Earn up to 7.0 CFRE continuing education points for completing the Development Primer.
The Leading Forward Executive Forum is offered in conjunction with our annual conferences, the AHP International Conference and Convene Canada
| Session |
Topics Covered |
| Part 1 |
Engage Donors in Meaningful Relationships + Today's Fundraising Environment
|
| Part 2 |
Know and Navigate Your Organization + Grateful Patient Fundraising
|
| Part 3 |
Master Fundraising Practice #1: Storytelling + Annual Giving Goals and Approaches |
| Part 4 |
Master Fundraising Practice #2: Major and Planned Giving Goals and Approaches |
| Part 5 |
Master Fundraising Practice #3: Making the Ask and Stewarding Major Gifts |
| Part 6 |
Master Fundraising Practice #4: Campaigns and Initiatives |
| Part 7 |
Manage Your Program, Your Team, and Your Career |
On-Demand Registration Rates
- AHPrime members: $345
- AHP members: $395
- Non-members: $595
Please allow up to one business day after registration for AHP staff to create and provide your credentials to access the course.