Understanding the forces behind how, why, and where people give is essential for building strong, future-ready fundraising strategies. In this session, we’ll explore key insights from the Giving USA 2025 Report and last year’s published findings and recommendations from the Generosity Commission. We’ll focus on what these findings mean for healthcare fundraising in both the near and long term.

Learning Objectives
• Discuss the summary findings from the Generosity Commission’s report and the Giving USA 2025 Report.
• Discuss the importance of everyday giving and dive into the characteristics and motivations of healthcare donors.
• Learn practical, actionable approaches to building a culture of generosity in your organization to cultivate sustained engagement and donor loyalty.