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Development Primer

If you're new to healthcare development (under five years experience), or are support staff and board members in need to understand the elements of healthcare development, this course is for you. 

 

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The Fundamentals of Healthcare Development 

This fast-paced, fundamental course focuses on the basic elements of healthcare philanthropy and the role of development in a healthcare organization. It covers all the major areas of healthcare development, including: major, planned, and annual giving; capital campaigns; policies; finance; marketing; and many other topics.

The course is highly recommended for professionals with less than five years experience in healthcare philanthropy, and for support staff and board members who need to understand the elements of healthcare development. 

The Development Primer is available as an on-demand online course and in person at Convene Canada and the AHP International Conference. 

 

About the Course

The on-demand course consists of seven hour-long sessions, which provide a full introduction to healthcare fundraising. Earn up to 7.0 CFRE continuing education points for completing the Development Primer.

 

Session Topics Covered
Part 1

Engage Donors in Meaningful Relationships + Today's Fundraising Environment 

Part 2

Know and Navigate Your Organization + Grateful Patient Fundraising
 Part 3 Master Fundraising Practice #1: Storytelling + Annual Giving Goals and Approaches
 Part 4 Master Fundraising Practice #2: Major and Planned Giving Goals and Approaches
 Part 5 Master Fundraising Practice #3: Making the Ask and Stewarding Major Gifts
 Part 6 Master Fundraising Practice #4: Campaigns and Initiatives
 Part 7 Manage Your Program, Your Team, and Your Career 

On-Demand Registration Rates

  • AHPrime members: $345
  • AHP members: $395
  • Non-members: $595

Please allow up to one business day after registration for AHP staff to create and provide your credentials to access the course.

On-Demand Course Faculty 

The on-demand AHP Development Primer is taught by four accomplished faculty members:

Ann Thompson-Haas,
MA, MBA, FAHP

Chair, Primer Committee
Principal and Lead Consultant
Larkwood Consulting, LLC

Michelle Campbell,
FAHP, (HM) FIA

President and CEO
St. Joseph’s Healthcare Foundation
Dorothy A. Allen,
FAHP		 President & CEO
Allen Resource Strategies
Theresa Pesch,
RN		 President
Hennepin Healthcare Foundation

Special assistance in developing Canadian content provided by:

Ian M. Fraser, MBA, FAHP, FCEP / Legacy Advisor & Estate Planner / PhilanthroPlan