July 16 – 21, 2017
Madison, WI



Fundamentals of Resource Development
♦ Track One ♦

 2017 Draft Blueprint



This fast-paced, highly participative track provides an overview of skills and knowledge required within a comprehensive development program. There is a focus on personal gift solicitation that is complemented with an overview of special event fundraising and annual, major and planned giving. Special sessions are offered in board and physician giving, as well as in understanding tax laws (separate sessions for U.S. and Canadian participants). Attendees also will gain understanding of development structure; on strategic planning; and about privacy laws and how they affect fundraising.

Who Should Attend

This track is ideal for those who are new to fundraising—or for those who want to broaden their understanding of healthcare development. The Fundamentals of Resource Development track is a great foundational course that will help prepare participants for any of the other AHP Madison offerings in subsequent years.

What Will Be Covered


  Overview
  • Psychology of Giving
  • Case for Support
  • Strategic Planning
  • Development Structures
  • Privacy Laws
  • Fundamentals of Tax Law (U.S. and Canada)
  • Prospect Research, Cultivation and Identification
  • Planning and Budgeting

  Prospect and Donor Constituencies

  • Board Members
  • Employees
  • Physicians
  • Individuals
  • Corporations and Foundations

  Fundraising Tool Kit

  • Direct Mail
  • Tribute Giving
  • Recognition and Donor Clubs
  • Special Events
  • Capital Campaigns
  • Major Gift Solicitation
  • Estate and Planned Giving

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