The Fundamentals of Healthcare Development
This fast-paced, fundamental course focuses on the basic elements of healthcare philanthropy and the role of development in a healthcare organization. This workshop reviews major areas of healthcare development, including: major, planned, and annual giving; capital campaigns; policies; finance; marketing; and many other topics. The course is highly recommended for those new to healthcare development (with less than five years experience), and for support staff and board members who need to understand the elements of healthcare development.
The Development Primer is available as an on-demand online course and in person at Convene Canada and the AHP International Conference.
Available On Demand
The on-demand course consists of seven hour-long sessions, which provide a full introduction to healthcare fundraising:
Part 1: Engage Donors in Meaningful Relationships + Today's Fundraising Environment
Part 2: Know and Navigate Your Organization + Grateful Patient Fundraising
Part 3: Master Fundraising Practice #1: Storytelling + Annual Giving Goals and Approaches
Part 4: Master Fundraising Practice #2: Major and Planned Giving Goals and Approaches
Part 5: Master Fundraising Practice #3: Making the Ask and Stewarding Major Gifts
Part 6: Master Fundraising Practice #4: Campaigns and Initiatives
Part 7: Manage Your Program, Your Team, and Your Career
Earn up to 7.0 CFRE continuing education points for completing the Development Primer.
Registration Rates
AHPrime members: $345
AHP members: $395
Non-members: $595
Please allow up to one business day after registration for AHP staff to create and provide your credentials to access the course.
On-Demand Course Faculty
The on-demand AHP Development Primer is taught by four accomplished faculty members:
Ann Thompson-Haas, MA, MBA, FAHP
Chair, Primer Committee
Principal and Lead Consultant
Larkwood Consulting, LLC
Dorothy A. Allen, FAHP
President & CEO
Allen Resource Strategies
Theresa Pesch, RN
President
Hennepin Healthcare Foundation
Nicole McCahon, FAHP, CFRE
Vice President, Philanthropy
William Osler Health System Foundation
Acknowledgements
It is with sincerest gratitude on behalf of AHP’s membership, that I thank the team that have refreshed and reimagined the AHP Development Primer. This group brought their expertise in adult learning, instructional design, and philanthropy to their true love of teaching to create a modernized introductory course for those entering the world of healthcare philanthropy.
Alice Ayres, MBA
President & Chief Executive Officer
Association for Healthcare Philanthropy
A special thanks to the Primer Committee:
Ann Thompson-Haas, MA, MBA, FAHP
Chair, Primer Committee
Principal and Lead Consultant
Larkwood Consulting, LLC
Dorothy A. Allen, FAHP
President & CEO
Allen Resource Strategies
Michelle Campbell, FAHP, (HM) FIA
President and CEO
St. Joseph’s Healthcare Foundation
Theresa Pesch, RN
President
Hennepin Healthcare Foundation
Special assistance in developing Canadian content provided by:
Ian M. Fraser, MBA, FAHP, FCEP
Legacy Advisor & Estate Planner
PhilanthroPlan