Fall 2018 Feature Article Previews
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By Kitty McKay
By adopting a "service recovery" mentality and working closely with the patient care experience team, health care fundraisers can shift how they receive negative feedback and respond to it in a more meaningful way. Read more on page 12.
The Elf Workshop
By Michael Campbell, Ph.D., and Samantha Garrett Klaff, M.S., CCLS
Find out how one hospital system established a community giving program to drive charitable giving during the holiday season. Each year, program leaders engage key stakeholders in an efficient process to meet the needs of children and build a philanthropic network of donors and volunteers. Read more on page 18.
Fundraising the Cleveland Clinic way
By Lisa McElhenny and Brad Milius
Learn how the Cleveland Clinic has implemented a team-based approach to health care philanthropy, a tactic that involves fundraisers working together through engagement with potential donors to move the gift conversation forward. Read more on page 26.
Engaging physicians in philanthropy: Twelve years later
By Clifford I. Harris, M.D.
Physician involvement in grateful patient philanthropy is a great way to boost hospital fundraising effectiveness. An experienced doctor-turned-fundraiser shares his top 10 “lessons learned” for successfully engaging physicians in health care fundraising. Read more on page 30.
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