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A COVID Case Study: Pushing the Envelope of What Hospital Fundraising Can Be

Available On Demand
Originally presented September 25, 2020

As the COVID-19 pandemic rapidly affected all aspects of fundraising at Inova - the #1 health system in the Mid-Atlantic region - Inova quickly and nimbly pivoted away from existing fundraising strategies to fulfill emerging new objectives. Join Jeff Johnson, Anna Smith and Scott Bell, for a FREE webinar featuring a comprehensive review of all-new, compelling multi-channel creative that helped to aid their needs…both as a hospital system serving their community, as well as a part of their community.

We will review strategies, tactics and wholesale new creative in one of the largest ‘hotspots’ in the nation that helped to drive funds for emergency staff assistance, research, and patient-assistance programs, while also allowing for community engagement and support. Come see how these new messages took on a life of their own in the community to help raise millions of dollars and provide thousands of messages of support to frontline healthcare workers - featured in both local and national news outlets – thanks to the combined efforts of fundraising, marketing, communications, and program teams. 


  • Jeff Johnson, Senior Director, Inova Health Foundation
  • Anna Smith, Director, Strategic Communications, Inova Health Foundation
  • Scott Bell, Vice President, MarkeTeam


AHP Members: Free
Non-members: Free
Register Here