Report on Giving & Benchmarking

2019 ROG Banner

Performance Benchmarking: The Industry Standard

No matter the size of your development program, data can be your strongest ally and most valuable asset. It can verify if your programs are headed in the right direction and where your team can make changes for greater success. Using data the right way also increases credibility with your C-suite, makes a compelling case to donors and sets clear expectations and goals for staff.

Get the insight you need

Each year, AHP surveys members and non-members alike to put together the most comprehensive charitable giving evaluation for health care philanthropy and fundraising.

Hospital and system foundations across the country participate in a short or long survey process. The results from these yearly disclosures are summarized in AHP’s Report on Giving. This report allows your organization to see consolidated industry benchmarks and match your performance against other hospitals in your country. AHP produces separate studies for Canada and the US.

Sign up for the 2020 Report on Giving Survey

The data collection period for the 2019 Report on Giving survey has closed. The 2020 Report on Giving survey will open in the spring of 2020. 

First time participating? Sign up to participate in this year's survey.
Sign Up 

What is the Report on Giving?

The Report on Giving is a publication that pulls data from a survey that AHP conducts on an annual basis. It is open to participants from any healthcare entity or system that raises healthcare related funds. At the end of the year, a full report is published on the survey findings, including summary data on total funds raised, return on investment, cost to raise a dollar, and other key industry metrics.

To get a quick overview of the 2018 Report on Giving, read our by the numbers article in AHP Connect.

You can purchase the 2018 Report on Giving below:

2018 Report on Giving


ROG 2018 USA

Member Price: $195.00
Regular Price: $495.00


ROG 2018 Canada

Member Price: $195.00
Regular Price: $495.00

Benchmarking confirms where you’re on the right track and where there are areas of greatest opportunity by providing meaningful data to justify changes in strategy”
Deb Koski
Deb Koski, CFRE
Sr. Executive Director of Operations, Sanford Health Foundation
Member Since  2004

What information is collected?

AHP collects a range of data points for the survey, including amounts raised for different activity types and constituencies and the costs of fundraising, including expenses, compensation and allocation. You can choose from two survey forms based on what information is available to you: 

AHP also has a step-by-step guide to walk you through every survey question. 

Why should I participate?

No matter the size of your philanthropic program, data is one of your strongest allies and most valuable assets. AHP’s Report on Giving uses data to verify if your programs are headed in the right direction and where your team can make changes for continued success.

Participation is free and participants receive the following benefits:

  • A free performance scorecard, including key fundraising efficiency metrics like return on investment, cost to raise a dollar, and net fundraising revenue.
  • Access to customizable comparison groups with ability to customize by variables like entity type, bed size, direct staff numbers, net operating revenue, expense budget, and more.
  • A free copy of the digital Report on Giving

What is benchmarking?

Benchmarking allows participants to create comparison groups based on the data available from each year of the survey and analyze their own data against their peers’. Participants receive a free performance scorecard with key fundraising efficiency metrics and have the option to upgrade to benchmarking subscriptions for more data access: either at a basic or an advanced level. Click through below to view samples of each report.

  Survey Participation: 
The starting point for all benchmarking
Basic Subscription:
Add comparison groups and selected data fields for guiding performance

Advanced Subscription:
Additional performance metrics by fundraising program and more

Performance Scorecard
Access to comparison group data by variables such as by number of staffed beds, size of fundraising staff and institution’s Net Patient Service Revenue
Overall metrics with 5-Year trends, total production, CTRD, and ROI  
Survey Summary Data, based on organization’s choices (e.g. salary fields can be hidden)  
Performance metrics by program:    
Survey data by:
Pricing Free to all participants $695 for members
$995 for non-members
$1,295 for members
$1,595 for non-members

For an additional consulting fee, AHP staff are available to generate custom reports for you and create slideshows for your use. Email us to request more information about customer services.

Helpful Resources