What is the Report on Giving?
The Report on Giving is a publication that pulls data from a survey that AHP conducts on an annual basis. It is open to participants from any healthcare entity or system that raises healthcare related funds. At the end of the year, a full report is published on the survey findings, including summary data on total funds raised, return on investment, cost to raise a dollar, and other key industry metrics. AHP produces separate studies for Canada and the US.
No matter the size of your development program, data can be your strongest ally and most valuable asset. It can verify if your programs are headed in the right direction and where your team can make changes for greater success. Using data the right way also increases credibility with your C-suite, makes a compelling case to donors and sets clear expectations and goals for staff.