Responding to Gratitude: Engaging patients, families and communities through referral-based medical philanthropy
Date: Tuesday, August 21st
Time: 2:00PM EST
- Mark McCampbell, Senior Vice President, Strategic Partnerships, Advancement Resources
- Cindy Reynolds, CDO, Bon Secours
Patients and families that experience great care often feel inspired to give back, but frequently aren't sure how to express their gratitude in a way that has an impact. In this session, discover tactics for engaging caregivers to receive and respond appropriately to gratitude as part of their critical, ethical role in philanthropy. Cindy Reynolds and Mark McCampbell explore keys to optimizing a referral-based medical philanthropy program, including the strategies employed at Bon Secours, and working with health care organizations around the world, to overcome challenges and create lasting philanthropic partnerships.