Discover the Latest Trends in Digital Fundraising Insights from the Third Annual Benchmark Report

October 11, 2023

Subjects: Marketing and communications

2:00-3:00 PM ET | 11:00 AM-12:00 PM PT

As you prepare your 2024 digital fundraising program, join us for an exclusive discussion on the latest trends and insights in the third annual Digital Fundraising Benchmark Report for Hospitals. The report, developed by Digital Health Strategies in partnership with AHP, is the hospital industry’s leading digital survey, based on program and performance data sourced from over 200 hospitals across the country.

In this webinar, you’ll gain valuable insights into:
- Strategies for maximizing conversion rates, revenue, and donor value, based on the experience of peer hospitals over the past year.
- The dynamic shifts in hospital digital fundraising.
- Actionable takeaways from our data cover areas such as building a robust digital pipeline, donor retention and reactivation, message optimization, and enhancing mid-level and major donor performance.

We’ll also discuss this year’s industry benchmarks and how they’ve changed since last year, so you can evaluate your own program and how you can acquire more donors and raise more money through tactics like a digital grateful patient program, sophisticated data modeling, and more. Join us for this engaging webinar as we discuss the future of hospital fundraising through digital innovation.

Speaker: Jonathan Sills | Vice President, Fundraising Strategy | Digital Health Strategies

Jonathan’s role is to bring innovation and best practices to DHS clients’ fundraising programs and donor lifecycles through the development of data-driven strategies that aim to increase donor conversion, loyalty, and lifetime value. Over the past 15 years, he has raised millions of dollars and acquired tens of thousands of donors through digital channels in roles at agencies and nonprofits for organizations across healthcare (children’s hospitals, cancer centers), human services, higher education, public media, conservation, and animal welfare sub-sectors.

Registration Rates

AHPrime members: $0 | AHP members: $0 | Non-members: $0 

Beyond Gratitude – Nutrition for the Pipeline

October 25, 2023

2:00-3:00 PM ET | 11:00 AM-12:00 PM PT

Grateful patient and family fundraising is a dynamic landscape, and like any thriving system, it requires proper care and 'nutrition'. Cultivating a flourishing pipeline hinges on understanding and nurturing three essential domains pivotal to its success – Relationships, Data, and Operations.

In this webinar, you’ll discover strategies to fortify your grateful patient and family fundraising pipeline across the three domains, ensuring it's set for long-term success and growth.
• Strengthen the Relational Core: Relationships form the backbone of any successful fundraising initiative. Learn how forging deeper connections with healthcare providers and internal stakeholders can elevate the entire process.
• Harness Data and Analytics: Establishes the appropriate data systems and practices to prioritize patient prospects, ensuring you are identifying the most optimal, viable prospects for further qualification.
• Streamline Operations: Ensures efficient and coordinated infrastructure, systems, workflows, and resources are in place to achieve success..

You’ll also discover how Beyond Gratitude™, Graham-Pelton's signature grateful patient and family fundraising methodology, master these three domains, regardless of your institution's size or the sophistication of your current program.

Register now to ensure that your fundraising pipeline gets the essential care it needs to not just grow, but thrive.

Walt Edwards
Strategic vision creator, trusted talent developer, and philanthropic industry builder, Walt Edwards is recognized as one of the nation’s leaders in fundraising coaching and training. Having served many of the top academic medical centers, colleges, and universities across the country, Walt is also the chief architect of Beyond Gratitude™, our signature grateful patient fundraising service.

Jim Rude
With pragmatic and measured logic, coupled with emotional intelligence, Jim brings a rare and sophisticated approach to data analytics and prospect management as complex organizations plan for record-breaking campaigns. The leader of Graham-Pelton’s Data Analytics Practice, Jim is a pioneer of our unique approach to vetting and tiering prospects to generate the greatest value for clients.

Jen Herrmann
Throughout her fundraising service to a number of preeminent institutions, Jen ignites “the spark that comes from mission-driven work” to strategize, ask for, and steward significant gifts. With a track record of eight-figure solicitations, Jen has held a variety of frontline positions with managerial focus on program administration, process improvement, and analytics.

Registration Rates

AHPrime members: $0 | AHP members: $0 | Non-members: $0 
Sponsored by Graham-Pelton