Shaping the Future of Generosity
November 20, 2025, 1pm ET/10am PT
Understanding the forces behind how, why, and where people give is essential for building strong, future-ready fundraising strategies. In this session, we’ll explore key insights from the Giving USA 2025 Report and last year’s published findings and recommendations from the Generosity Commission. We’ll focus on what these findings mean for healthcare fundraising in both the near and long term.
Learning Objectives:
• Understand Key Trends Shaping Generosity Today: Discuss the summary findings from the Generosity Commission’s report and the Giving USA 2025 Report.
• Apply Timely Insights to Healthcare Fundraising: Discuss the importance of everyday giving and dive into the characteristics and motivations of healthcare donors.
• Consider Fundraising Strategies for the Future: Learn practical, actionable approaches to building a culture of generosity in your organization to cultivate sustained engagement and donor loyalty.
The Generosity Commission’s mission is to advance research, education, and public understanding of philanthropy. It is a nonpartisan group of leaders from across the charitable sector committed to celebrating and supporting Americans’ spirit of generosity as expressed through everyday giving, volunteering, and other forms of civic engagement. It was born out of a desire to better understand the decline in the number of people giving and volunteering. The Commission concluded its work in Fall 2024 and released a report with its findings and recommendations to introduce to the nation ways that sectors can collaborate and promote generosity in new and enhanced ways.
Here is a link to the Generosity Commission report: Report - The Generosity Commission
Speakers:
Missy Gale, CFRE
CEO
M. Gale
As founder and CEO of M. Gale, Missy Gale, CFRE, has three decades of experience in fundraising and public relations for various nonprofit sectors including hospitals, museums, educational institutions, and community service organizations. Missy’s professional organizational experience is in health care and cultural non-profit organizations in both fundraising and public relations. She and her team have helped nonprofit organizations across the country develop campaign strategies, implement major giving and relationship-driven fundraising programs, and elevate the fundraising prowess of staff, CEOs and board members. Missy is a Certified Fundraising Executive (CFRE) and received the Ben Franklin award for professional fundraising by the Fort Worth Metro Chapter of AFP. She has served as national chair of the Association of Philanthropic Council, and as a board member of the Association of Fundraising Professionals Fort Worth chapter. Missy currently serves on the boards of the AFP Foundation for Philanthropy and the Giving USA Foundation. She is deeply passionate about the fundraising profession, philanthropy and volunteerism in America.
Laura Hutyra, CFRE
President
M. Gale
As President of M. Gale, Laura Hutyra is a results-driven leader focused on team collaboration, client delivery and business development. She is a seasoned consultant, who applies deep knowledge and experience in fundraising to serve a broad array of clients. She brings expertise in communications to help clients implement consistent and mission-focused messages throughout fundraising activities. Prior to joining M. Gale in 2014, Laura held development positions with All Saints’ Episcopal School of Fort Worth, Hill School, and the Fort Worth Zoo, with a focus on fundraising and capital campaigns. Laura has been a Certified Fundraising Executive (CFRE) since 2013 and has volunteered in several professional associations including the Association of Fundraising Professionals, the Association of Philanthropic Counsel and the Giving Institute. She currently serves as Co-Chair of the Giving Institute’s newly launched Generosity Committee, focused on fulfilling the organization’s role in the important work of implementing key recommendations from the Generosity Commission’s 2024 report.