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Donor Engagement: Your New Measure to Increase Revenue

Available On Demand
Originally presented January 26, 2022

In donor analytics, we examine how connected a donor is to our organization by counting how frequently they give, how often they increase their giving, how many events they attend, etc.  But, when asked, donors who look connected may reveal they actually feel disengaged.  And some donors who say they are so engaged they cannot imagine a world without our organization may not even be in an officer’s portfolio.    

Measuring engagement is new to the field of fundraising and accessible for almost all development programs. By attending this webinar, you will build a comprehensive understanding of the difference between donor engagement and donor connection and how the measure of engagement can positively impact fundraising outcomes. You'll also learn the skills necessary to measure your donor engagement and understand how to apply it to your programs.

This webinar qualifies for 1.0 CFRE points.


  • Betsy Rigby, MEd, Associate Vice President, BWF
  • Alexander W. Oftelie, Senior Vice President of Decision Science, BWF 
  • Charlene Harner, Director, Development Services, University Hospitals


AHP Members: $49
AHPrime Members: Free

Register Here