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How One Organization Reached New Heights by Embracing DIY Peer-to-Peer Fundraising

Available On Demand
Originally presented April 22, 2021

Hackensack Meridian Health Foundation (HMHF) had been seeing consistent results through ad hoc do-it-yourself (DIY) peer-to-peer fundraisers run by their constituents throughout their network. They found that constituents who might not be able to donate a large amount could raise large sums from their friends and family.  
When the organization turned to Cathexis Partners to help them find ways to make their DIY fundraising programs more efficient, they were able to raise more dollars and save more time – especially when fundraising radically changed last year to all things digital.  
Join Blackbaud digital expert, Chris Cain, for this session as he interviews Lauren Willis, Executive Director, Annual Giving from HMHF and Laura Higgins, Strategic Consultant from Cathexis Partners. They’ll talk about why they focused on DIY fundraising, what they did, how they accomplished their goals, and what results they’ve seen.

This webinar qualifies for 1.0 CFRE points.

  • Laura Higgins, Strategic Consultant, Cathexis
  • Lauren Willis, Executive Director, Annual Giving, Hackensack Meridian Health Foundation
  • Chris Cain, Senior Principal Solutions Engineer, Blackbaud


Non-members: Free
AHP Members: Free
AHPrime Members: Free

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