COVID-19 Benchmarking Study

Insights from the study

We are currently collecting the second round of data for this study until Monday, June 15th. The first round of insights from this study will be available during the second week in June 2020. 

Insights from this study will include trends on the following: 

  • Percent of total funds raised to goal
  • Percent of funds raised to goal for major gifts and annual gifts
  • The relationships between fundraising expense budget and percent of funds raised
  • The relationships between net patient service revenue/gross operating revenue and percent of funds raised
  • Other helpful insights based on the data collected

About the COVID-19 Benchmarking Study


What is the COVID-19 Benchmarking Study?

To better understand the financial impact that COVID-19 is having on the healthcare philanthropy industry, and in the hope that any insights will be informative for the future, AHP has developed a survey to analyze fundraising goals versus the actual amount of money raised. We're aiming to provide trends stemming back to October 2019, and will continue to collect data on a monthly basis from now through the end of the calendar year.

Each month, we will be providing members with updates on what we’re seeing in the data. We'll present trends and insights, share best practices, and profile members who continue to shine in the face of adversity.


What data is collected in the COVID-19 Benchmarking Study?

We are collecting information from your organization around location, the size of your healthcare entity, fundraising expense budget, and fundraising goals and actual revenue towards those goals. 

View Survey Questions

Step-by-step Question Guide

Survey Definitions

How do I participate in the COVID-19 Benchmarking Study?

Every month, we will email you the unique link to your organization's survey. You will have two weeks to submit your data from the previous month. 

If you need help locating your survey link, please contact us for assistance.

When do you collect data for the study?

Every month, we will be collecting data on the previous month's financials. For example, in June, we will be collecting data on May financials. 

For each round of surveys, you will have 2 full weeks to submit your data.


For any additional information on this survey, contact us at