Production from Gifts in the U.S.

Annual Gifts



Annual gifts alone have surpassed revenue goals, showing a slow decrease to December (in favor of major gifts). Although revenue goals have decreased almost 5-fold from December to January, they are steadily increasing in 2020 and are exceeding the 100% mark of percent raised to goal.

Major Gifts



Major gifts have evenly hovered around meeting 100% of revenue goal up to February, dipping down to 82% in November and 93% in December. In March, actuals for major gifts shot up to meet 285% of revenue goals and has decreased back down to 127% in April.

To learn more about the definitions used in this study, look through the Glossary of Terms.