AHP has the unique position of seeing what our members do to secure our missions and care for our communities every day.
But because each member tells their own story and communicates with their donors individually, the overwhelming nature of the support collectively donors provide across North America is hidden from the general public.
So as we go into the U.S. Thanksgiving and Giving Tuesday season, we are excited to announce the “Give to Healthcare” Campaign designed for our members to showcase the magnitude of contributions their donors make every day, with the goal of encouraging those who have never thought of giving to a hospital to do so now.
And there is strong support for why it is even more important to take advantage of donor mobilization in the last quarter of the calendar year.
Recent research from Nonprofit Alliance and RKD Group shows that 80% of donors say they plan to give the same as or more than last December. Perhaps even more interesting and galvanizing for healthcare philanthropy is that:
65% of donors who plan to give more in December had their personal health impacted “somewhat” or “a lot” by COVID
74% of donors who plan to give more in December had their family’s or a friend’s health impacted “somewhat” or “a lot” by COVID