Topic Toolkit

Grateful Patient Fundraising

About the Grateful Patient Fundraising Toolkit

Grateful patients and their families can be an important source of donations for healthcare institutions, but figuring out how to start and optimize a grateful patient program is hard work. We've assembled a collection of educational materials to help you succeed—whether you are just starting out or are looking to take an existing program to the next level.

Topics Included

  • Grateful patient program basics
  • Clinician engagement
  • Data analytics, predictive modeling, and AI
  • Ethical and legal considerations
  • AHP member sample documents

Grateful Patient Program Basics

Starting a grateful patient program is a big undertaking, and if you've never done it before it can be tough to know where to begin. The resources below give a broad overview of grateful patient philanthropy, including history, components of successful programs, and current trends. 

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Set a Course for Grateful Patient Success

2020  •  50 minutes

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Blog Post

Sharp Healthcare’s Grateful Patient Giving Program

2017  •  10-minute read

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Clinician Engagement

Getting clinicians and other healthcare workers engaged in identifying grateful patients is both challenging and critical to the success of any grateful patient philanthropy program. The materials below give practical tips for building strong relationships with clinicians, making them feel comfortable with grateful patient fundraising practices, and giving clinicians the training and tools they need to succeed.

Data Analytics, Predictive Modeling, and AI

Predictive modeling and AI are taking hold in many aspects of our lives, and grateful patient fundraising is no exception. As understanding data analytics for grateful patient fundraising becomes more important, these materials will demystify the terms and give you insights for adopting and expanding modeling and AI at your organization.

Ethical and Legal Considerations

Although grateful patient fundraising is widespread, it raises an array of ethical and legal issues for patients, physicians, development professionals, and institutions. The materials in this section identify the primary ethical and legal issues that arise in grateful patient programs and give recommendations for how to manage them. 

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Fundraising under HIPAA

2016  • 55-minute read

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Ethical Issues and Recommendations in GPFR

2019  • 60-minute read

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AHP Member Sample Documents

The documents below have been collected over the years from AHP members as examples for you to use when creating your own program materials.

We are always looking for more sample materials to add to the list. If you have one to share, email us.

Choose the Level That's Right for You

Philanthropy Fundamentals

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Gives a broad overview of a topic with no prior knowledge required. Appropriate for new healthcare fundraisers and individuals looking to fill in skill gaps.


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Gives an in-depth look into a topic with a focus on application. Appropriate for individuals with some prior knowledge and experience in the subject area.


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Focuses on complex topics, preparing learners to shape organizational strategy. Appropriate for senior leaders with significant knowledge and experience in the field of healthcare philanthropy.