Winter 2021 Issue Overview
Facing COVID-19: Converting A Night of Heroes to a Virtual Success in Six Weeks
By Kevin Neal, Kate Fassett, and Lisa Hartsock
A Night of Heroes is a core event for the Valleywise Health
Foundation, highlighting incredible patient stories of resilience and survival. But then, COVID-19 changed everything. (Page 18)
/ FORWARD THINKING
Roadblocks in Philanthropy Communications
By Bonnie Jess Lopane, CFRE, Amy Lewis, Nicole Minardi, and Allison Bucher
Giving Tuesday is a unique fundraising initiative driven by marketing rather than development. For both the marketing and development teams, this could create uneasiness. Here is how we addressed it. (Page 30)
Accurately Calculating Donor Retention
By Stuart M. Manewith
Ensure accuracy and consistency when you calculate donor retention rate by establishing solid baselines and following one basic formula. (Page 43)
The Next Generation of Analytics: The Quantification and Analysis of Donor Engagement
By Betsy Rigby and Alex Oftelie
Does the donor who looks connected actually feel connected? Should we consider everyone who is not philanthropically engaged today to be poor prospects for the future as well? (Page 48)
Also in this issue:
A Major Boost to the Important Work of Fundraising during COVID-19
11 Ways A Rural Hospital Transforms Community Perceptions to Exceed Campaign Goals
Giving History is Repeating Itself––Again
Nine Quick Communication Tips that Always Apply—Pandemic or Not (Sponsor Showcase by Graham-Pelton)
When a Donor Comes to You, Be Ready
How Parkview Foundation Pivoted, and Succeeded, in Online Auction Fundraising
Trusting the Fundamentals of Fundraising During a Period of Disruption
The AHP Healthcare Philanthropy Journal is included in your AHP membership. Log into your account to read the full issue online.