Spring 2019 Feature Article Previews
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Reflections on a fundraising journey
By Peter L Gosline, LFACHE
Members of the C-suite are in a power position to
cultivate donor relationships and gifts. Here are
10 lessons for encouraging leaders to invest their
resources in philanthropy. Read more on page 14.
How a culture for philanthropy enables fundraising performance
By Steven A. Reed
The term “culture of philanthropy” can be insufficient. But creating a culture for philanthropy is about more than a semantics shift. It’s about recognizing the opportunities to advance the mission and the unique requirements of a fundraising operation to
do so successfully. Read more on page 20.
'All in' for the win
By Jewanna Apawu, Carissa Hughes and Morgan Puttick
Johns Hopkins All Children’s Foundation’s giving campaign demonstrates how employees at all levels can show their commitment to the patient experience. Here’s a look at the strategies and tactics that make the program a success. Read more on page 28.
By Adam P. Blanchard, M.S., CFRE
Following an historic capital campaign and new strategic plan, Dayton Children’s Hospital embarked on a cultural shift that better reflected the organization’s values and encouraged employees to give back to their communities. Read more on page 34.
Essential elements for developing impactful proposals
By Robert Nolan, M.S.Ed., CFRE
Much like health care itself, developing a compelling and successful application to drive funding requires shifting the narrative away from volume and toward the value your organization provides. Read more on page 40.
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