Beyond the Referral: Developing True Partnerships with Physicians 

By Lora Croley, MBA, CFRE and Erin Stitzel, FAHP, CFRE

The team at Baptist Health has worked to engage physicians in all aspects of the donor cycle, building meaningful partnerships and driving healthcare advancement in the community along the way. Their key to success? Treat physicians as you would a valued donor. (Page 10)

Other articles include: 

• Community Health and Well-Being: Is it Healthcare Organization’s Lane? | By Amy Dorrill, FAHP 
• The Moment I Realized I was a Terrible Leader and What Happened Next | By Adam P. Blanchard, MS, CFRE
• Creating Programmatic Change Through Grant Development | By Jeremy Riley, MA

• Campaign Goal Setting with Limited Data: A case study | By Heather Perdue, MA, FAHP