On-Demand Learning Hub

All the information you need to succeed in healthcare fundraising

Choose the Level That's Right for You

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Gives a broad overview of a topic with no prior knowledge required. Appropriate for new healthcare fundraisers and individuals looking to fill in skill gaps.
Gives an in-depth look into a topic with a focus on application. Appropriate for individuals with some prior knowledge and experience in the subject area.
Focuses on complex topics, preparing learners to shape organizational strategy. Appropriate for senior leaders with significant knowledge and experience in the field of healthcare philanthropy.

Data Analytics, Predictive Modeling, and AI

Predictive modeling and AI are taking hold in many aspects of our lives, and grateful patient fundraising is no exception. As understanding data analytics for grateful patient fundraising becomes more important, these materials will demystify the terms and give you insights for adopting and expanding modeling and AI at your organization.

How AI Can Transform Your Grateful Patient Program

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How to learn more about prospects' emotional, rational, and financial reasons to give

Why Grateful Patients Are the Key to Donor Loyalty

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Use data analytics to better understand grateful patient prospects

Grateful Patient
Mini Course

Virtual Course AHP login required

Our four-part intensive gives a deep look into all aspects of grateful patient philanthropy

Revitalizing Your Program with Predictive Modeling and Analytics

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Use analytics and modeling to find likely donors and increase their response rate

Developing a Trusted Data-Driven Grateful Patient Program

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Steps you can take now to use data more effectively

How AI Increases the Impact of Your Grateful Patient Program


Tips from an early adopter of machine learning in philanthropy

Analytic Insight Optimizing Donor Data to Meet Fundraising Goals

AI and the Future of Healthcare Philanthropy

Journal Article

Use artificial intelligence for more efficient—and human focused—fundraising