On-Demand Learning Hub

All the information you need to succeed in healthcare fundraising

Choose the Level That's Right for You

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Gives a broad overview of a topic with no prior knowledge required. Appropriate for new healthcare fundraisers and individuals looking to fill in skill gaps.
Gives an in-depth look into a topic with a focus on application. Appropriate for individuals with some prior knowledge and experience in the subject area.
Focuses on complex topics, preparing learners to shape organizational strategy. Appropriate for senior leaders with significant knowledge and experience in the field of healthcare philanthropy.

Major Gifts Program Strategy

Major gifts are a cornerstone of any fundraising program. These resources give you advice on how to structure and maintain a program that pays dividends.

Moving from Event- to Major-Gifts-Oriented Strategy


Read: Overcome the challenges of becoming more relationship driven

Moving from Event- to Major-Gifts-Oriented Strategy

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Watch: Overcome the challenges of becoming more relationship-driven

Five Must-Dos When Hiring a Major Gift Officer


What to look for in a gift officer, and how to make the position appealing

The Prize: A Major Gift Strategy Design Process

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Deliver the right combination of information, inclusion, sense of impact, and recognition

Elements and Strategies to Build a Major Gifts Program

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Strategies for the case, staffing, internal relationships, volunteers, and accountability.

Successful Major Gift Fundraising in a Small Shop


Targeted advice for establishing a major gift program with limited resources