Moving From Event-Driven To Major-Gifts-Oriented Strategy

Overcome the challenges of moving from special events to relationship-driven major gifts.
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About this Video

Research shows that investing in major gifts provides a much higher return on investment than events, but it can be hard to upend the tradition of making special events the cornerstone of the foundation's work. If you're ready to shift the focus at your organization, take time to join this panel of practitioners to learn strategies for overcoming the challenges of moving from transactional special events to relationship-driven major gifts. 

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