40 Under 40

Anthony Keating, CFRE

Health Sciences North
Sudbury, ON

Why is a 40 under 40 winner

1. Anthony was co-leader of a $50 million major gifts research campaign for The Princess Margaret Cancer Foundation that was completed 1 year ahead of schedule.

2. Anthony was named the New to Fundraising Professional of the Year for 2010 by the Association of Fundraising Professionals.

3. He volunteers as a board member of the Roberta Bondar Foundation, an environmentally focused nonprofit founded by Canada's first woman in space.

4. Anthony created “The Donor Engagement Series,” which introduced 200 new potential major gift donors to The Princess Margaret.

Q & A

1. How did you get into health care philanthropy?

I have spent my entire career working in philanthropy. I started out as the Director of Development for the Boys and Girls Clubs in St. John’s Newfoundland and immediately fell in love with fundraising. That job was pivotal in my career progression. I loved that I was able to help people, all while doing something that I loved. I got to meet so many donors, volunteers, and community members who also thrived on making a difference. Simply put, I was hooked. Since that time I’ve had the privilege of working with some of the impactful health care organizations in the country, including Kids Help Phone, Cystic Fibrosis Canada, The Princess Margaret Cancer Foundation and now Health Sciences North.     

2. Why did you choose to make health care philanthropy your career?

I can’t think of a more rewarding career choice. I get to work with some of the world’s leading clinicians, scientists, and other health care workers who make a direct and significant difference in the lives of so many people. I also get to work with the donors and volunteers who use their time and financial resources to make our health care system stronger. The health of our community is critical, and as a fundraising and volunteer leader I get play a role in making the health of our community better for generations to come.     

3. Tell us about a pivot point or crucial step in your career journey.

There are so many! I’ve had so many amazing bosses and I’ve learned from the best of the best, all of whom have been crucial in my career journey.  I think taking on my new role as the President and Chief Development Officer for the three Foundations, Volunteer Association and all Volunteer Services of Health Sciences North is a pivot point in my career.  This role will give me the opportunity to make a real and long-term impact on the health care in Northeastern Ontario.  In my short time in this role I’ve already learned so much about leadership and the importance of community. I’m excited about what’s ahead.  

4. What was your first job, and what is something it taught you?

This is a tough one. I guess I could go back to having a paper route with my cousin when I was a young teenager. I remember taking this role very seriously. It taught me the importance of being reliable and it definitely taught me how to build relationships. I remember that my cousin and I would spend time getting to know the people on our route. It was a great way to get to know our neighbors. This definitely taught me about the importance of community and hard work. Papers had to be delivered, rain or shine.   

5. What are your future aspirations?

I will continue working in health care philanthropy for the foreseeable future. Right now, I’m focused on my new role at Health Sciences North. I’ve feel privileged to be working in such an important role for such an important cause. My team and I will be working hard to raise significant funds to support our hospital and community.  
Anthony Keating

Fun Fact:

I am from the most beautiful place in the world: Newfoundland. If you haven’t been you need to add it to your list.