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Strategic Planning and Development: Marital Bliss or Shotgun Wedding?

Available On Demand
Originally presented May 24, 2017


  • Doug Diefenbach, Principal, Dienfenbach Communications Strategies
  • Randy Varju, President,  Advocate Charitable Foundation and CDO, Advocate Health Care
When your CEO says “Do you take this strategic plan to have and to hold?” can you say “I do!” with conviction?  Being called upon to fund strategies that did not fully consider donors and development is justifiably every fundraiser’s nightmare.  There should be a symbiosis between an organization’s strategic plans and fundraising expectations, but that’s not always the case.  Using real-world, cautionary tales of planning processes that succeeded or went awry and how fundraisers responded, this session equips health care development leaders with the perspective they need to secure a prominent and influential seat at the planning table.


AHP Members: Free
Non-members: $99
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