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Tackle Kids Cancer: A Case Study in Cause Marketing Fundraising

Available On Demand
Originally presented May 14, 2020


  • Amy Glazer, Executive Director of Development, Joseph M. Sanzari Children's Hospital & Tackle Kids Cancer, Hackensack University Medical Center Foundation
Tackle Kids Cancer is a philanthropic initiative of Hackensack Meridian Health which raises money to support the network's Children's Cancer Institute. The program leverages hospital partnerships to create a robust cause marketing fundraising strategy and successful crowd funding program. Since initiated in September 2015 the program has raised over $6 million. This presentation will provide participants with tactical ideas to utilize partnerships and create an engaging cause marketing/crowd funding program for any service line. 


Members: Free
Nonmembers: $199
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