AHP Virtual Institute

AHP brings the best of the Madison Institute to you in 2020 through the AHP Virtual Institute, featuring in-depth best practice education in nine different topic areas.

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Closing Keynote Webinar

All students who participated in a 2020 AHP Virtual Institute course are invited to an exclusive webinar on Thursday, November 19. In the webinar, Alice Ayres, AHP's president and CEO, will share an up-to-the-minute "State of Healthcare Philanthropy" presentation with a big-picture look at what's ahead for our sector.

Philanthropy in Uncertain Times
Who among us at the beginning of this year had any idea how different our lives, our work and our focus would be given the impact of COVID-19? With all the uncertainty we face, what do we know about fundraising in crises? What do we know about healthcare fundraising right now, and what can we expect in the future? How have hospitals around the country adapted in order to be successful in this brave new world? Please join this exclusive general session, open only to 2020 AHP Virtual Institute participants, to learn what Alice is hearing from AHP members, what AHP is seeing in its own data, and what we’re all learning about how to navigate these very uncertain times. 


AHP's Madison Institute has been described as the “crown jewel” of AHP’s educational programs. The Madison experience includes a deep-dive immersion in a specific topic area, from annual giving to campaigns to fundraising management and many others.

Even though AHP has had to cancel the in-person Madison Institute for 2020, we know your need for best practice education is not going away. Our Madison faculty are committed to bringing you the insights and learnings from their course, even if we can't meet in person. 

AHP is excited to make eight of the nine tracks available as live, online courses this summer and fall, through the new AHP Virtual Institute. Plus, the AHP Development Primer, usually offered only at conferences, will be available virtually for the first time ever.

Learn more about the Virtual Institute and each course offering below.


  • Definitive best-practice education that will equip you to excel in your program area
  • Expert advice from faculty members who are among the best and brightest in healthcare development
  • Most courses are based on the Madison Institute curriculum and taught by Madison Institute faculty
  • All courses are eligible for CFRE credit toward achieving or maintaining your certification
  • Make the most of your professional development budget––no travel expenses!


Read more about each course below.

Not sure which is the best fit for you? Contact the AHP education team for guidance.

AHP Virtual Institute Courses

  • Full Track: Elements of Major Gifts

  • Full Track: Fundraising Management

  • Mini Track: Advanced Skills for Major Gifts

  • Mini Track: AHP Development Primer

  • Mini Track: Annual Giving

  • Mini Track: Hospice Philanthropy

  • Mini Track: Major Gift Initiatives and the Campaign

  • Mini Track: Philanthropy Communications & Marketing

  • Mini Track: Philanthropy Operations

Summer-Fall, 2020

Each course sets its own start time and 
class schedule. Check the track list below
for each course's meeting times.


Full Tracks:
$995 (AHP members) or $1,295 (non-members)

Mini Tracks:
$495 (AHP members) or $795 (non-members)


AHP Virtual Institute registration is closed. Look for 2021 Madison Institute registration to open in early 2021.


We'd like to thank our sponsor for helping make this event possible.

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We'd also like to thank our Scholarship Sponsor.

Advancement Resources