Webinar Series

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A Fundamental 1-Year Re-Vamp Through Analytics, Modeling and Creative

Wednesday, September 2, 2020
2:00 PM ET

Join Jeff Johnson, Senior Director of Inova Health Foundation, one of the mid-Atlantic region’s leading health systems, and Scott Bell, Vice President, Client Services at MarkeTeam, for a webinar outlining a revamp of Inova’s fundraising program through initial data discovery, analytics, strategic road mapping, modeling, launching new patient and mid-level programs, new creative, and the payoff...all in a single year.  This webinar is targeted to all levels of experience and will provide a wealth of information that will allow you to turn around – or even start – a fundraising program in a single year.

Highlights will include establishing the value of patients vs. outside list acquisition, bringing together a variety of midlevel programs to launch under a new unified brand, changing messaging to appeal by service line instead of facility, advanced modeling tactics, measures of success, and managing both pitfalls and wins with senior management, with a review of COVID-19 emergency fundraising tactics as well. 



  • Scott Bell, Vice President, Client Services, MarkeTeam
  • Jeff Johnson, Senior Director, Inova Health Foundation


AHP Members: $69
Non-members: $149
Register Here