A Multi-Channel Approach to Annual Giving
Available On Demand
Originally Presented March 16, 2016
- Michael Burton, Kimmel Cancer Center
- Jessica Harrington, The Harrington Agency
Annual Giving is where many donors begin their philanthropic journey with your institution. While the fundamentals of annual giving remain the same, the way we engage, acquire and solicit donors is transforming. Your institution’s annual giving program must respond to this new paradigm because your community’s expectations are shifting, their philanthropic priorities are changing and the fundraising landscape has never been more competitive.
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