Discover how two health care systems used custom AI models to pinpoint
high-impact clinicians and service lines, leading to successful grateful
patient and clinician engagement strategies. The session starts by exploring
the evolving role of AI in nonprofit philanthropy—showcasing its potential to
amplify impact while addressing the ethical considerations of AI-driven
decision-making. Participants will gain a deeper understanding of artificial
intelligence and data literacy as they learn how predictive AI can
revolutionize grateful patient programs by identifying influential physicians
and clinicians and matching them with ideal donor prospects. Real-world
examples will highlight how predictive modeling revealed key clinician
partners—including those previously missed—resulting in more effective
engagement strategies. Finally, the session offers actionable takeaways on
cultivating successful clinician partnerships, including a practical takeaway
tool with key question sets and scripting for impactful conversations.
Learning
objectives include:
1. Examine the evolving role of AI in nonprofit
fundraising, discussing both the potential for increased impact and the ethical
considerations that come with AI-driven decision-making.
2. Discover how
predictive AI can enhance Grateful Patient Programs by identifying high-impact
physicians and aligning them with the most promising donor prospects, based on
engagement, capacity, and likelihood to give.
3. Develop effective clinician
partnerships by gaining actionable strategies and tools to foster strong
partnerships with clinicians, including communication scripts and key questions.
Presenters:
Debbie Ferguson, CFRE, Principal Consultant for Philanthropy Operations & Data, Accordant Philanthropy
Scott Rosenkrans, AVP, DonorSearch AI
Erin Stitzel, FAHP, CFRE, Principal Consultant, Accordant Philanthropy