Grateful Patients (& Their Families) – Why They are the Key to Donor Loyalty
Wednesday, February 3, 2021
2:00 PM ET
Grateful patients are a vital source of acquisition - often serving as the source for our most generous donors and our most vocal amplifiers. The digital age has equipped leaders to go beyond traditional wealth screens or concierge programs. Today’s grateful patient program can (and should) be informed by a richness of data not previously available to development leaders. This session will explore how you can position your grateful patient program to see the full individual and respond accordingly.
- Kelley Stewart, Executive Vice President, Client Solutions, Pursuant
- Jessica Woodard, Associate Vice President, Client Strategy, Pursuant
- McKenna Lehman, Development Officer, Annual Giving, Children's Medical Center Foundation
AHP Members: $49*
Members: Free* (New AHPrime benefit for 2021!)
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