The Perennial Millennial Conundrum: How to Reach this Elusive Prospect Base
Available On Demand
Originally presented February 26, 2020
- Matthew Ghiorsi, MBA, Vice President, Ghiorsi & Sorrenti, Inc.
- Martin Richman, CFRE, Executive Director, UMass Memorial Medical Center
- James Ghiorse, Co-Founder, GiveTide
- Peter Ghiorse, Co-Founder & CEO, GiveTide
There are nearly 80 million millennials in the US and most remain on the giving sidelines. Can they be persuaded to make meaningful gifts? This session features personal commentary by actual millennials, who have developed a social media platform and e-fundraising app that appeals to millennials on their turf, along with a group discussion on your experience in reaching the elusive perennial millennial donor market.
AHP member price: Free
Non-member price: $199