Understanding Emerging Generations of Donors: The Impact of Generational Patterns and Values on Philanthropy for Millennials and Beyond
Available On Demand
Originally presented November 11, 2015
- Angela E. White, CFRE, Senior Consultant and CEO, Johnson, Grossnickle and Associates
For the first time ever, four generations of donors are active in the philanthropic marketplace. Learn the giving patterns and values of each generation and how you can best work with donors of all age groups, particularly Millennials. This session will explore why generational understanding is important, identify and describe the generational differences and their impact on giving, and highlight the impact the emergence of Millennial donors will have on your work with individual donors in the coming years.
AHP Members: Free
Non-members: $99Register Here