wealth individuals. However, as planning advanced through the business development department, there was some concern about the ability of the population to sustain even a small hospital. Although the area was growing and does have some high-wealth communities, it appeared that building a hospital might not be feasible in the near-term.
The Scott & White Foundation was brought into the discussion and asked to conduct a feasibility study to determine if a significant portion of the project costs could be raised through philanthropy. A goal of $25 million was established and the campaign was organized in a traditional manner with a campaign steering committee. The committee worked to identify prospects and leadership gifts through cultivation activities and collateral materials telling the story of the need for medical services.
Throughout the following years, despite the recession, progress on the project was made by the foundation and the business development department—working closely to plan the project and then to guide the fundraising process. Phase I of the project, a 60,000 square foot multi-specialty clinic, was opened in June 2013. At that point, almost $8 million toward the goal had been raised and excitement over this visible progress in the community led to increased giving to the $25 million goal. Hospital construction began in October 2013 with an expected opening date of August 2015. As of February 2015, $14.5 million has been raised from 286 donors through current and deferred gifts and pledges for an average gift of $50,700.
One excellent example of how business development and the foundation worked together on this project is the securing of a grant from the local Economic Development Corporation (EDC). Although this might be seen as purely the responsibility of the business development staff, the foundation was integral to putting together the application and case for support together—which resulted in a $2.4 million grant from the EDC.
Pomona Valley Hospital Medical Center
Founded in 1903, Pomona Valley Hospital Medical Center (PVHMC) is a 453-bed, acute care, nationally accredited nonprofit medical center serving eastern Los Angeles and western San Bernardino counties. PVHMC is one of only four hospitals in California to be named a recipient of the HealthGrades Outstanding Patient Experience Award for five consecutive years. The hospital was recognized by Thomson Reuters in 2011 as a 50 Top Cardiovascular Hospital and it’s a four- time recipient of the 100 Top Hospitals in the nation in the past 16 years.
In 2012, the president and CEO of Pomona Valley Hospital Medical Center, Richard E. Yochum, FACHE, asked the radiologists at the hospital if there was a more advanced technology for imaging of the breast than the current 2-D units that the hospital had been using in its four breast imaging centers. They came back to him with an answer: 3-D Tomosynthesis imaging was the future.
This new technology allows radiologists to better see the size, shape and location of any irregularities—which allows for the detection of smaller tumors while producing fewer false positives. It is considered a significant leap in breast imaging and the hospital’s radiologists consider it to be one of the most important, life-saving screenings the hospital provides.