About the Study & Methodology

About the Study

The following report presents data collected from the AHP COVID-19 Benchmarking Study, an initiative designed to analyze the financial impact of the 2020 COVID-19 pandemic on healthcare philanthropy. This study is ongoing through the 2020 calendar year where each month from May to December, one round of the survey will be sent out to collect data on revenue goals and actuals during the pandemic. The first volume of this report represents data collected on activities ranging from October 2019 to April 2020.

Methodology

Participation in this study was voluntary for any AHP member or prospect from the U.S. or Canadian who represent a healthcare entity or system that raises funds for healthcare philanthropy purposes. Information was collected on organization location, organization size, by either net patient revenue (U.S. respondents) or gross operating revenue (Canadian respondents), and total production revenue goals and actuals, including overall revenue, revenue for annual gifts, and revenue for major gifts. The survey to collect data was open for almost two weeks, from Wednesday, May 6th through Monday, May 18th. Data was collected using an online survey software provided by Qualtrics.

 

Of the 1,148 organizations surveyed, 99 U.S. and 13 Canadian organizations provided responses, bringing the total participants to 112 with a response rate of 10%. This report does not incorporate partial responses into its calculations to prevent skewedness. This includes organizations that only provided one month of data instead of all seven and organizations that did not provide data on annual or major gift revenue goals and actuals. Because of the small sample size of complete data, 14 U.S. and 5 Canadian responses were included in the following report. Additionally, no Net Patient Revenue or Gross Operating Revenue comparisons could be made between the organizations used in this report.

 

For future volumes of this report, respondents are encouraged to provide completed survey forms. They will have an opportunity to revisit surveys from previous months of data collection to complete their partial responses. Because of this, the following data in this report is subject to change within subsequent volumes of this study’s findings.

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