For years, healthcare philanthropy focused on major donors, relying on patients, events, and relationships in the community to reveal transformational generosity. But times have changed, and so has our opportunity as fundraisers. Often referred to as the "gap," mid-level is now the hub of a fundraising ecosystem—connecting annual fund to major gifts, marketing to development, and face-to-face to digital. This session gives practical tips for building and scaling a mid-level program to be successful and includes a case study of the mid-level program at Community Health Network Foundation in Indiana. This webinar qualifies for 1.0 CFRE points.