Come learn about a creative and very successful fundraising appeal that combined multiple techniques including matching gifts, direct mail, major gifts, and recognition. This creative idea had a fantastic return on investment, low cost to raise a dollar, and over $4,000,000 in net contributions! The team will outline canceling our annual hospital gala ball due to the pandemic and pivoting to surpass the fundraising total of the previous year’s ball.  Learn how we listened to the event’s largest sponsor to keep the community engaged and focused on reaching our capital campaign goal. The team produced the Sheetz Challenge, which raised $4.1 million against just $60,000 in expenses. Join us to hear how listening to donor motivations moved our staff to be very creative and raise lots of money for the capital campaign in a short period of time.