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June 4, 1-2 PM ET
The Science of a Better Ask: Practical Neuroscience for Healthcare Philanthropy Fundraisers
In healthcare philanthropy, giving decisions are rarely driven by logic alone. They are shaped by trust, timing, identity, emotion, and the donor’s sense of meaning in a moment that is often deeply personal. This session translates neuroscience into practical tools for frontline fundraisers who want to improve discovery, qualification, solicitation, and follow-up conversations. Participants will learn how donor decision-making actually works in healthcare settings and how to use those insights to frame more effective asks, reduce resistance, and create conversations that feel more human, relevant, and actionable. Designed specifically for healthcare philanthropy professionals, this session is highly practical and focused on techniques fundraisers can use immediately.
By the end of this session, participants will be able to:
• apply core principles of neuroscience to improve donor discovery, solicitation, and follow-up conversations in healthcare philanthropy
• identify common messaging and conversational mistakes that create hesitation, overload, or resistance in donor interactions
• use practical framing techniques that strengthen trust, reinforce donor identity, and make giving opportunities easier to understand and act on
• adapt ask strategies to the emotional and relational realities of healthcare donors, including grateful patients, families, and long-term supporters
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June 11, 1-2 PM ET
The Invisible Ask: How Advancement Operations Shapes Donor Trust, Experience, and Response in Healthcare Philanthropy
In healthcare philanthropy, donor decisions are influenced not only by fundraisers, but also by the systems, processes, and experiences that surround every gift and every interaction. Advancement operations teams play a critical role in shaping whether donors experience an organization as responsive, trustworthy, coordinated, and worthy of continued support. This session explores how neuroscience can help operations professionals understand the effects of friction, memory, consistency, and confidence on donor behavior. Participants will examine how data flow, segmentation, stewardship processes, reporting, gift handling, and cross-functional coordination can either support generosity or quietly suppress it. Built for advancement and philanthropy operations leaders in healthcare, this session offers practical ways to improve donor experience through smarter systems and more intentional design.
By the end of this session, participants will be able to:
• explain how operational choices influence donor trust, confidence, and willingness to stay engaged in healthcare philanthropy
• identify points of friction across donor-facing processes that may reduce response, retention, or satisfaction
• evaluate how CRM strategy, stewardship workflows, and internal coordination affect organizational memory and donor experience
• implement practical changes to operational systems and processes that better support grateful patient and healthcare donor engagement
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June 18, 1-2 PM ET
Capacity Is Not Readiness: A Practical Neurogiving Approach for Healthcare Prospect Development
In healthcare philanthropy, strong prospect development does more than identify who has wealth. It helps fundraisers understand who may be ready for engagement, connection, or action. This session introduces a practical neuroscience-informed approach to prospect development, helping researchers move beyond capacity alone and think more strategically about readiness, momentum, trust, identity, and timing. Participants will explore how behavioral clues, contextual signals, life events, engagement patterns, and philanthropic activity can point to greater openness and decision proximity. Tailored specifically for healthcare philanthropy and grateful patient fundraising environments, this session equips prospect researchers to deliver more actionable insight that helps frontline teams prioritize wisely and engage more effectively.
By the end of this session, participants will be able to:
• distinguish between donor capacity and donor readiness in healthcare philanthropy strategy
• identify behavioral, relational, and contextual signals that may indicate increased openness to engagement or giving
• interpret prospect information through the lenses of trust, timing, identity, and momentum to strengthen fundraiser decision-making
• produce more actionable research insights that help frontline teams prioritize prospects and tailor outreach in healthcare settings
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