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Research Based Methods for Engaging Patients and Volunteers as Major Gift Donor 

Available On Demand
Originally presented September 21, 2017


  • Dawn Moore, Vice President, Lester Consulting Group, Inc.
  • Jennifer Alpert, Vice President, Lester Consulting Group, Inc.
Philanthropic giving is a learned behavior. Giving is also a behavior fundraising practitioners can ethically encourage in grateful patients by understanding and applying decades of research by Dr. Robert Cialdini, a renowned expert in the field of influence and persuasion. Learn about research-based influences on individuals’ decision making, the implications for your healthcare organization, and ways to better engage your grateful patients and volunteers to advance your mission.


AHP Members: Free
Non-members: $99
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